MÖVENPICK Hotel Karachi

Prepared for Muhammad Khurram Awan · General Manager

Every guest answered
in seconds in Mövenpick's voice.

Rooma is already live at your hotel. Today we show you how much further it can go.

Presented live · with interactive demo · July 2026 ROOMA

The Problem

Guests expect an answer in seconds. Hotels take hours.

Your guests compare you to WhatsApp — not to other hotels.

65%

of consumers buy from the first business that responds

Cross-industry research, 2026

First reply — how long it takes

Guest's decision window5 min

Industry average hotel reply12 hrs

Mövenpick, before Rooma~6 hrs

Mövenpick with Rooma — today11 sec

Live data from your own AI concierge.

The Approach

One layer between your guest and everything you already run.

Nothing you operate today changes.

Your Guest

WhatsApp Messenger Instagram SMS Email

5 channels · one AI

▼

Rooma Guest Conversation & Experience Layer

AI conversation Complaint recovery Review generation Recall & marketing Reporting

▼

Your Systems

PMS — untouched Channel manager Website

See It In Action · ● Live at Mövenpick Karachi

What your guest sees — right now, on WhatsApp.

M

Mövenpick Karachi

online · AI concierge

Hi, is the spa open late on Friday? And my room's AC isn't cooling well.

Good evening! The spa is open until 9pm Friday — shall I note a preferred time for you? And I'm sorry about the AC; I've alerted our duty manager to send someone up right away. Is now a good time?

Yes, now is good. Thank you!

On their way ✓ I'll check back shortly to make sure you're comfortable. Anything else I can arrange — a dinner table or a late breakfast?

Message…

Answers in 11 seconds, 24/7

Speaks the guest's language

Senses a problem, escalates instantly

Upsells naturally, never pushy

See It In Action · ● Live at Mövenpick Karachi

What your team sees — one view, every channel.

MÖVENPICK Guest Experience Console · Karachi All-time · live

Conversations handled

2,121

Avg AI response

11 sec

Leads captured

308

Lead close rate

74%

Channels live

3

Guest Experience Queue

Ahmed R. · AC not cooling

Negative sentiment detected · WhatsApp

Escalated to supervisor

Sara K. · 5★ stay

Positive sentiment · Instagram

Routed to Google review

Bilal M. · past guest

90-day touchpoint · Messenger

Queued for recall

Sentiment trend

Channel mix

Messenger

Instagram

Every unhappy guest flagged before they post publicly.

Supervisors alerted in real time.

Daily & monthly performance, at a glance.

The Lifecycle We Run

From "hello" to "welcome back" — handled.

Catch unhappy guests in the moment

Flagged to a supervisor live — recovered privately, before it becomes a review.

Turn happy guests into public proof

Guided to a Google review at the perfect moment.

Bring past guests back

Personalised recall at the right cadence — near-zero acquisition cost.

Capture high-value moments

Weddings, MICE & events routed straight to senior sales.

Proof & Impact

Your own numbers — and where the retainer takes them.

Metric	Before Rooma Baseline	Current Trial · Rooma Live data ★ You are here	After Retainer Target
Conversations handled (per month)	200	700	~1,000 ▲
Leads captured (per month)	~10	~112	~146 ▲
Lead close rate	~40%	74%	~96% ▲
Avg. response time	~6 hrs	11 sec	5–6 sec ▼
Labour saved by AI agent	0 hrs	~31 hrs/wk	~40 hrs/wk ▲
Google reviews collected	—	7/mo	50/mo ▲
Revenue recovered · estimate	—	PKR 7.1M/yr	PKR 12.2M/yr ▲

Trial figures: live data, Apr–Jun 2026. Revenue estimate: additional closes/mo × PKR 25K avg booking × 12 mo × 30% Rooma attribution.

7×+ return on retainer

79 additional closed bookings every month vs your pre-Rooma baseline — at PKR 25K average booking value, counting only 30% toward Rooma.

Mövenpick Karachi · In Your Team's Own Words

Live Client

“

The AI chatbot at Mövenpick Hotel Karachi has been a huge success. Before we launched it, we only got about 3 to 5 questions a day because people had to wait for manual replies. Now, we are getting 15 to 20 questions every single day. Customers love it because it’s so easy and fast to get information about room prices, hotel promotions, and timings. It handles multiple questions at the same time without any delays, which has really improved our customer service and brought in a lot more leads.

Mövenpick Hotel Karachi

Digital & Guest Experience · Active Rooma Client

Daily Inquiries

3–5 → 15–20

questions per day · 3–4× growth

Monthly Conversations

200 → 700

conversations handled per month

Now, let us show you — live.

The console, the AI, the flows — hands-on, in the interactive demo.

We'll return here for packages & pricing

A Different Category

We replace nothing — we sit on top.

No migration. No new PMS. No big change. Easy integration with what you already run.

Capability	Your PMS	Channel Manager	Typical Chatbot	Rooma Layer
24/7 guest messaging — WhatsApp, social, SMS, Email	✗	✗	Limited	✓
Complaint detection & private recovery	✗	✗	✗	✓
Review generation & guest recall	✗	✗	✗	✓
MICE / Events / Weddings lead capture	✗	✗	✗	✓
Replaces your existing systems?	Core system	Core system	Partial	(No Replacement) sits on top

Your PMS stays. Your systems stay. Rooma adds the layer they were always missing.

How We're Different

Buying the pieces costs more — and none are built for hotels.

The piecemeal route

Email marketing services~$300/mo

WhatsApp marketing services~$500/mo

Customer retention services~$800/mo

Technical hire to run it alla salary

$1,600+/month plus a technical salary — for generic services, none tailored to hotels, each managed separately.

One Rooma retainer

✓Email, WhatsApp & SMS marketing — built in

✓Retention & recall journeys — built in

✓Self-learning AI agent, personalised to Mövenpick's voice and everything your best staff member knows

✓One dashboard — leads, marketing & guest experience, with daily and monthly performance

✓24/7 support + training workshops

✓No technical hire — your marketing team runs it; only the content is yours to create

Tailor-made for the hotel niche — because that's all we do.

Why Rooma

There is no CRM like this for hotels.
Not in Pakistan. Not anywhere.

A general CRM can't maximise a hotel's revenue. Rooma is built from research into how hotels actually run — rooms, F&B, events, guests — and it shows.

The retainers — choose your depth.

Each tier includes everything in the one before.

Starter

PKR 50,000/month

✓24/7 AI concierge on WhatsApp, Messenger & Instagram — in the guest's language

✓Answers only from your content — never invents prices or policies · brochures in-chat

✓Mövenpick's voice — brand tone & policy, editable any time

✓Full memory & clean handoff to staff · one team dashboard

New with Starter

✓Full analytics — team leaderboard, conversion funnel, intent breakdown, response trend

✓Refined new layout with lead display & capture

✓PDF upload to the knowledge base · usage logs

✓Self-learning AI from successful & unsuccessful conversations

From September, even Starter keeps deployment, LLM & maintenance costs on us.

Growth

Contact usfor pricing

Everything in Starter, plus

✓Mobile app with push notifications for lead alerts

✓Review flow + SLA alerting & supervisor escalation

✓Hold-and-confirm bank transfer

✓Customer recall + pre-arrival upsell & welcome flows

✓Email & SMS channels · CSV upload for journeys

✓Comprehensive marketing analytics

★ Recommended for Mövenpick

Enterprise

Contact usfor pricing

Everything in Growth, plus

✓MICE specialist workflows — events & weddings to senior sales

✓Multi-property support + Brand HQ analytics

✓PMS integration — with automated workaround if access is an issue

✓Broadcast campaigns — CSV segmentation, on WhatsApp, Email & SMS

✓First access to everything we ship — every roadmap capability, before anyone else

Every tier: 24/7 support & training workshops · All LLM, deployment & maintenance costs on us · Broadcasts & journeys run on channel credits

The Roadmap

A platform that grows with you.

Each phase folds into the retainer tiers as it ships — every tier keeps getting stronger.

Phase 1 · Rolling out now

Your retainer's foundation

Guest journeys — recall, review, pre-arrival upsell & welcome, hold-and-confirm bank transfer

Team — SLA alerting & escalation, mobile CRM apps (iOS & Android), self-learning Unibox

Channels & analytics — WhatsApp, Email, SMS · conversation & intent analytics · marketing analytics · refined layout

Enterprise depth — MICE workflows, multi-property + Brand HQ, PMS workaround, CSV broadcast campaigns

Phase 2 · Next

Revenue, deeper

Multi-segmented campaigns from PMS data · Abandoned-chat recovery · AI inbound voice agent (add-on) · In-site F&B & restaurant reservations · In-chat ordering & booking · Payment gateway for in-chat payment

Phase 3 · Future

The full partner

Graduated consultation service · Marketing services · Knowledge-base gap reporting · Loyalty program integration · Enterprise SSO / SAML · Custom integrations (loyalty, BI, ERP, SSO)

Pricing evolves as capabilities land — partners who join now hold today's rates.

The Decision

Let's make Mövenpick the hotel that always answers first.

Your trial ends

September

Move to a retainer now — the heavy costs stay on us.

Deployment, LLM and maintenance — covered in every tier, from Starter to Enterprise. You only grow from here.

Thank you, Mr. Awan — for being Rooma's first believer. Let's pick your tier today.

ROOMA | contact@itsrooma.com · +92 308 2404746

Every guest answeredin seconds in Mövenpick's voice.